Revealbot alternative (now Bïrch): when you only need to launch ads, not automate them (2026)

How we compared

Everything about Bïrch comes from bir.ch (home page, pricing page, the Stage page) and its help centre (the rebrand notice, the plan comparison and the additional-charges article), checked on 4 September 2026. Revealbot.com redirects to bir.ch. Everything about Adlio comes from the product as it ships today. Bïrch bills in US dollars; Adlio charges a real local price per market (USD in the US, EUR in the eurozone, GBP in the UK, excluding VAT), so the like-for-like comparison below is dollars against dollars. We are Adlio; read this as a vendor's structured comparison and verify anything that matters on their site.

Revealbot is Bïrch

The help centre article "What you should know about Revealbot changing to Bïrch" is dated 21 October 2024 and says "the service will continue to work as before, seamlessly". Same team, same product, new name and domain. If you are searching for a Revealbot alternative in 2026, you are comparing against Bïrch, and this article uses that name from here on.

What Bïrch does well

Bïrch is an automation platform: "manage ads at scale with condition-based rules" is the first feature on the home page. Around that sit Explorer (performance and fatigue tracking), Hub (server-side tracking for Meta), workspaces, reports, post boosting, audience tools and an AI layer with MCP integrations, across Meta, Instagram, Google Ads, Snapchat and TikTok. If your problem is "I have fifty ad sets and want budget and status decisions to run themselves overnight", that is what it is for.

Launching is a part of it, not the centre. Stage creates ads from Google Drive folders ("one ad set per folder", media grouped by placement) or by duplicating "a successful ad set and swap in new creative", takes headlines, descriptions and URLs from a Google Sheet (Meta only), and "nothing publishes on its own": you review and set live. Stage's own page says "free plan available now". Launcher and Stage are listed under the Pro plan on the pricing page, Stage as a "free version".

Pricing: it moves with your ad spend

"The pricing is based on your monthly ad spend across all ad accounts you've connected to Bïrch." From the pricing page and the additional-charges help article, 4 September 2026, monthly billing in USD:

Spend over the limit is not blocked; an overage of 0.33 to 0.99 percent of the excess is added to the bill, depending on tier. Annual billing is "12 months for the price of 10". The trial is 14 days with "no credit card required". Seat and ad-account limits are not stated on the pricing page; the price counts spend across all connected accounts.

Adlio is USD 39 per month or USD 319 per year in the US, EUR 29 / 240 in the eurozone and GBP 29 / 240 in the UK, excluding VAT, at any spend. Like for like in dollars at up to USD 10,000 of spend: 39 against 49 for a plan without the launch tools, or 99 for the plan with them. At USD 30,000 of spend the plan with Stage and Launcher is 249, and Adlio is still 39.

Side by side

When launching is the whole job

1. The price stops tracking your clients' budgets

An agency's spend is not its own; it belongs to clients whose budgets rise and fall. A spend-tiered price rises with them and adds overages when a good month runs past the limit. Adlio's price is the same at any spend, because launching 40 ads is the same work at USD 5,000 a month as at 50,000.

2. You do not buy the rules to get the launcher

Stage and Launcher sit in Bïrch's Pro tier, so launching alone costs the rules-and-automation price. If you do not want rules deciding budgets overnight (many teams do not), the launcher is the only part you would use.

3. Explicit enhancement opt-out

Bïrch's Stage page does not say what happens to Advantage+ creative enhancements on the ads it builds. Adlio sends an explicit OPT_OUT for all 69 keys the live API accepts, plus an empty audio list for music, on every creative, and you can read it back; see how to turn off Advantage+ creative enhancements.

4. Paused by constraint, and the QA around it

Both tools leave the go-live decision to you, which is the right design. Adlio adds the pre-launch QA checklist shape to it: per-account identity, pixel, UTMs, naming and DSA are stored once and filled on every ad, so the review is a check, not a rebuild.

5. Carousels and large video

Adlio treats carousels as a first-class type and uploads video in resumable chunks up to 4 GB. Stage's page describes images and videos from folders; carousel support is not stated.

Where Bïrch fits you better

• You want automation rules: pause, scale, restart on conditions, across many ad sets and several platforms. Adlio has no rules and will not get them; it launches.
• You launch on Google, Snapchat or TikTok as well as Meta.
• Your creatives live in Google Drive and you want folders to become ad sets, or you want copy pulled from a Sheet. Adlio's answer to Drive is a synced folder, see Google Drive to Meta ads.
• You want reporting, fatigue tracking and server-side tracking in the same tool.

The rest of the field is in the best bulk ad launchers for Meta ads; the other AI-and-automation platform with a launcher inside is compared in Madgicx alternative.

Using both, or switching

Bïrch's rules act on ads that already exist in your account, whoever created them, so launching with Adlio and automating with Bïrch is a normal combination. Switching the launch step needs no migration: connect Facebook to Adlio, set each account's defaults once, launch the next batch. The first 15 ads are free; see how bulk upload works and pricing.

Frequently asked questions

Is Revealbot still available?+

Yes, under a new name. Revealbot became Bïrch in October 2024 (help centre notice dated 21 October 2024: "the service will continue to work as before, seamlessly"). Revealbot.com redirects to bir.ch. Same team, same product, new domain and billing name.

How much does Bïrch cost?+

Pricing is based on monthly ad spend across all connected ad accounts, billed in US dollars. On 4 September 2026: Essential is USD 49 per month up to USD 10,000 of spend, rising to 499 at 150,000; Pro, which includes automated rules, Launcher and Stage, is USD 99 up to 10,000, 249 at 30,000, 499 at 75,000, 799 at 150,000, 1,299 at 300,000 and 1,799 at 500,000. Spend over the limit adds an overage of 0.33 to 0.99 percent of the excess. Annual billing is "12 months for the price of 10". 14-day trial, no card required.

Does Bïrch launch ads in bulk?+

Yes, through Stage and Launcher in the Pro plan. Stage builds ads from Google Drive folders (one ad set per folder, media grouped by placement) or by duplicating a successful ad set and swapping in new creative, with headlines, descriptions and URLs from a Google Sheet for Meta. Nothing publishes on its own: you review and set live. Stage also has a free plan of its own. Not stated: Advantage+ enhancement controls, UTM templates, carousel support, seat limits.

Is Adlio cheaper than Revealbot / Bïrch?+

Like for like in dollars at up to USD 10,000 of monthly spend: Adlio Pro is USD 39 per month against 49 for Bïrch Essential (which does not include the launch tools) or 99 for Bïrch Pro (which does). Above that Bïrch rises with spend and Adlio stays at 39; annual is USD 319. Adlio charges EUR 29 / 240 and GBP 29 / 240 in Europe and the UK, excluding VAT, and the first 15 ads are free with no card or expiry. Prices checked 4 September 2026.

Sources

• Bïrch pricing page
• Bïrch Help Center: About additional charges (plan tiers by ad spend)
• Bïrch Help Center: What you should know about Revealbot changing to Bïrch
• Bïrch Stage product page

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Built by media buyers who launch Meta ads in volume. Questions or corrections: support@adlio.ai.

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