Revealbot alternative (now Bïrch): when you only need to launch ads, not automate them (2026)

How we compared

Everything about Bïrch comes from bir.ch: the pricing page, checked on 23 September 2026, plus the home page, the Stage page and its help centre (the rebrand notice, the plan comparison and the additional-charges article), checked on 4 September 2026. Revealbot.com redirects to bir.ch. Everything about Adlio comes from the product as it ships today and from our pricing page. Bïrch bills in US dollars. Adlio charges a local price per market (USD in the US, EUR in the eurozone, GBP in the UK, excluding VAT). So the comparison below is dollars against dollars.

We are Adlio. Read this as a structured comparison from a vendor with a stake, and check anything that matters to you on their site.

Revealbot is Bïrch

The help centre article "What you should know about Revealbot changing to Bïrch" is dated 21 October 2024 and says "the service will continue to work as before, seamlessly". Same team, same product, new name and domain. Searching for a Revealbot alternative in 2026 means comparing against Bïrch, so this article uses that name from here on.

What Bïrch does well

Bïrch is an automation platform: "manage ads at scale with condition-based rules" is the first feature on the home page. Around that sit Explorer (performance and fatigue tracking), Hub (server-side tracking for Meta), workspaces, reports, post boosting, audience tools and an AI layer with MCP integrations, across Meta, Instagram, Google Ads, Snapchat and TikTok. If your problem is "I have fifty ad sets and want budget and status decisions to run themselves overnight", that is what it is for.

Launching is part of it, not the centre. Stage creates ads from Google Drive folders ("one ad set per folder", media grouped by placement) or by duplicating "a successful ad set and swap in new creative". It takes headlines, descriptions and URLs from a Google Sheet (Meta only), and "nothing publishes on its own": you review and set live. Stage's own page says "free plan available now". On the pricing page, Launcher and Stage are listed under the Pro plan, Stage as a "free version".

Pricing: it moves with your ad spend

"The pricing is based on your monthly ad spend across all ad accounts you've connected to Bïrch." From the pricing page, 23 September 2026, monthly billing in USD. (The tiers above USD 10,000 are filled in by a script on the page, so a browser shows them and a plain copy of the HTML does not.)

On monthly billing, spend over the limit is not blocked. An overage of 0.33 to 1 percent of the excess is added to the bill, depending on plan and tier. Annual billing has no overages. The page describes its discount as "-20%", "1 mo free" and "12 months for the price of 10"; the annual amounts it lists (USD 1,090 a year for Pro up to USD 10,000 of spend, against 12 x 99 = 1,188) come to about 8 percent off. The trial is 14 days with "no credit card required". Seat and ad-account limits are not stated on the pricing page. The price counts spend across all connected accounts.

Adlio does not price on spend. Solo is USD 49 per month or USD 490 per year for one person (EUR 39 / 390, GBP 39 / 390). Team is USD 349 per month with three people included, then USD 59 per person (EUR 299 + 49, GBP 279 + 45). Both exclude VAT. Like for like in dollars at up to USD 10,000 of spend: Adlio Solo at 49, against 99 for the Bïrch plan with the launch tools. At USD 30,000 of spend that plan is 249 and Adlio Solo is still 49. At USD 75,000, typical for an agency with a handful of clients, it is 499, against 349 for three people on Adlio Team.

Side by side

When launching is the whole job

1. The price stops tracking your clients' budgets

An agency's spend is not its own. It belongs to clients, and their budgets rise and fall. A spend-tiered price rises with them and adds overages when a good month runs past the limit. Adlio's price is the same at any spend. Launching 40 ads is the same work at USD 5,000 a month as at 50,000.

2. You do not buy the rules to get the launcher

Stage and Launcher sit in Bïrch's Pro tier, so launching alone costs the rules-and-automation price. If you do not want rules deciding budgets overnight, and many teams do not, the launcher is the only part you would use.

3. Explicit enhancement opt-out

Bïrch's Stage page does not say what happens to Advantage+ creative enhancements on the ads it builds. Adlio sends an explicit OPT_OUT for all 69 keys the live API accepts, plus an empty audio list for music, on every creative, and you can read it back. See how to turn off Advantage+ creative enhancements.

4. Paused by constraint, and the QA around it

Both tools leave the go-live decision to you. That is the right design. Adlio adds the shape of the pre-launch QA checklist to it: identity, pixel, UTMs, naming and DSA are saved once per account and filled on every ad. The review is a check, not a rebuild.

5. Carousels and large video

Adlio launches carousels as their own creative type and uploads video in resumable chunks up to 4 GB. Stage's page describes images and videos from folders. Carousel support is not stated.

Where Bïrch fits you better

• You want automation rules: pause, scale, restart on conditions, across many ad sets and several platforms. Adlio has no rules and will not get them; it launches.
• You launch on Google, Snapchat or TikTok as well as Meta.
• Your creatives live in Google Drive and you want folders to become ad sets, or copy pulled from a Sheet. Adlio's answer to Drive is a synced folder, see Google Drive to Meta ads.
• You want reporting, fatigue tracking and server-side tracking in the same tool.

The rest of the field is in the best bulk ad launchers for Meta ads. The other AI-and-automation platform with a launcher inside is compared in Madgicx alternative.

Using both, or switching

Bïrch's rules act on ads that already exist in your account, whoever created them. Launch with Adlio, automate with Bïrch: a normal combination. Switching the launch step needs no migration. Connect Facebook to Adlio, save each account's settings once, launch the next batch. The first 15 ads are free; see how bulk upload works and pricing.

Frequently asked questions

Is Revealbot still available?+

Yes, under a new name. Revealbot became Bïrch in October 2024 (help centre notice dated 21 October 2024: "the service will continue to work as before, seamlessly"). Revealbot.com redirects to bir.ch. Same team, same product, new domain and billing name.

How much does Bïrch cost?+

It depends on your monthly ad spend across all connected ad accounts, billed in US dollars. On 23 September 2026: Essential is USD 49 per month up to USD 10,000 of spend, rising to 499 at 150,000. Pro, which includes automated rules, Launcher and Stage, is USD 99 up to 10,000, 249 at 30,000, 499 at 75,000, 799 at 150,000, 1,299 at 300,000 and 1,799 at 500,000. On monthly billing, spend over the limit adds an overage of 0.33 to 1 percent of the excess. The page describes annual billing in several ways ("-20%", "12 months for the price of 10"); the annual amounts it lists work out to about 8 percent off. 14-day trial, no card required.

Does Bïrch launch ads in bulk?+

Yes, through Stage and Launcher in the Pro plan. Stage builds ads from Google Drive folders (one ad set per folder, media grouped by placement) or by duplicating a successful ad set and swapping in new creative. Headlines, descriptions and URLs come from a Google Sheet, for Meta. Nothing publishes on its own: you review and set live. Stage also has a free plan of its own. Not stated: Advantage+ enhancement controls, UTM templates, carousel support, seat limits.

Is Adlio cheaper than Revealbot / Bïrch?+

For launching, yes. Like for like in dollars at up to USD 10,000 of monthly spend: Adlio Solo is USD 49 per month, the same as Bïrch Essential (which does not include the launch tools) and half of Bïrch Pro at USD 99 (which does). Above that, Bïrch rises with spend and Adlio does not. Adlio Team is USD 349 per month for three people at any spend; Bïrch Pro reaches 499 at USD 75,000 of spend. In Europe and the UK Adlio charges EUR 39 or GBP 39 for Solo and EUR 299 or GBP 279 for Team, excluding VAT. The first 15 ads are free, no card, no expiry. Prices checked 23 September 2026.

Sources

• Bïrch pricing page
• Bïrch Help Center: About additional charges (plan tiers by ad spend)
• Bïrch Help Center: What you should know about Revealbot changing to Bïrch
• Bïrch Stage product page

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