For in-house teams

Thirty variants. Every app. Nothing changed by Meta.

One batch per app, brand or market, with settings saved per account, every Advantage+ enhancement off, and every ad paused until someone on the team says go.

  • Images, videos and carousels
  • Your existing ad accounts
  • You review and publish

Sound familiar in Ads Manager?

What the week looks like

  1. Mondaythe creative strategist drops 30 new video variants, hooks and cuts, for two apps.
  2. Tuesdaysomeone builds them one by one in Ads Manager and unticks the enhancements on each, again.
  3. Wednesdaythe test reads clean until you notice Meta added music to half the videos.
  4. Thursdaya new colleague needs to launch, and the only way is sharing the founder's Facebook login.

What actually goes wrong

Creative output grows faster than the team

Thirty variants a week is normal once hooks, formats and languages multiply. Building them by hand is the bottleneck, and the person doing it is the one who should be reading the results.

With Adlio

One batch, every variant

Drop the folder, pick the campaign and ad set, and every image, video (up to 4 GB) or carousel becomes an ad with up to five texts, headlines and descriptions. Naming and UTMs come from the pattern you saved for that account.

Advantage+ pollutes the test

Unless someone unticks the enhancements on every single ad, Meta adds music, rewrites text or expands the image. The winner is then not the variant you made, and the read is worthless.

With Adlio

Every enhancement off, on every ad

Adlio sends an explicit opt-out for all 69 Advantage+ keys the API accepts, plus an empty audio list so Meta adds no music. The variant that wins is the one you made.

Launching means sharing a login

The ad accounts hang off one person's Facebook connection. Every new colleague either gets that login or waits for that person to be free.

With Adlio

Colleagues launch without your Facebook login

On Team, a colleague logs in with their email, sees only the ad accounts you share, and launches paused ads through your connection. The history shows who launched each batch.

The specifics

  • Settings are saved per ad account, so each app, brand or market keeps its own Page, pixel, copy, naming pattern and UTMs.
  • Up to 5 primary texts, headlines and descriptions per ad, applied across the batch.
  • All 69 Advantage+ keys sent as OPT_OUT on every ad, plus music off. The full key list is public.
  • Every ad is created paused. There is no setting that changes this.
  • No charge per ad account, so a new app or market never raises the software bill.
  • The history shows who launched each batch, so a test is traceable to a person.
  • The first 15 ads are free, without a card and without a trial clock.

The plan for this

Team

For teams

$349/mo

3 people included (you + 2). Extra person: $59/mo. No charge per ad account.

  • Unlimited uploads and ad accounts
  • Settings and access per account
  • Who launched each batch
  • Personal onboarding

Prices excl. VAT. All plans

Questions in-house teams ask

We run one ad account per app. Do we pay per account?

No. Both plans cover every ad account your Facebook login can reach. Team includes three people and charges per extra person, never per account.

Can Adlio keep our creative tests clean of Advantage+ changes?

Yes. Every ad Adlio creates carries an explicit opt-out for all 69 enhancement keys the live API accepts, plus an empty audio list for music, and you can read that back from the API on any ad. Ads you edit or duplicate later inside Ads Manager are outside that guarantee.

Can a new colleague launch without the founder's Facebook account?

Yes, on the Team plan. They log in with an email code, work through the owner's Facebook connection, and see only the ad accounts the owner shares with them. Everything they launch lands paused.

Does Adlio analyse the test results?

No. Adlio launches and names the ads so the analysis stays clean; reading the results happens in Ads Manager or your reporting tool. The guides below cover how to structure and read a test.

Run your next test batch through it

Fifteen ads free, no card, no clock. Use them on the batch you were going to build by hand this week.