{
  "name": "Meta Advantage+ creative_features_spec keys accepted by the Marketing API",
  "description": "Every creative_features_spec key the live Meta Marketing API accepted for image, video and carousel ad creatives, established with validate_only probes. Maintained by Adlio.",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "attribution": "Adlio (https://adlio.ai/advantage-plus-keys)",
  "verifiedOn": "2026-08-31",
  "graphApiVersion": "v25.0",
  "creativeTypes": [
    "image",
    "video",
    "carousel"
  ],
  "keyCount": 69,
  "keys": [
    {
      "key": "advantage_plus_creative",
      "group": "umbrella",
      "adsManagerLabel": "Advantage+ creative",
      "documentedByMeta": true
    },
    {
      "key": "image_touchups",
      "group": "image",
      "adsManagerLabel": "Visual touch-ups",
      "documentedByMeta": true
    },
    {
      "key": "image_auto_crop",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "image_uncrop",
      "group": "image",
      "adsManagerLabel": "Expand image",
      "documentedByMeta": true
    },
    {
      "key": "image_brightness_and_contrast",
      "group": "image",
      "adsManagerLabel": "Adjust brightness and contrast",
      "documentedByMeta": true
    },
    {
      "key": "image_enhancement",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "image_templates",
      "group": "image",
      "adsManagerLabel": "Add overlays",
      "documentedByMeta": true
    },
    {
      "key": "image_animation",
      "group": "image",
      "adsManagerLabel": "Image animation",
      "documentedByMeta": true
    },
    {
      "key": "image_background_gen",
      "group": "image",
      "adsManagerLabel": "Generate backgrounds",
      "documentedByMeta": true
    },
    {
      "key": "image_text_translation",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "media_liquidity_animated_image",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "multi_photo_to_video",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "carousel_to_video",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "video_to_image",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "cv_transformation",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "media_order",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "media_type_automation",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "pac_relaxation",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "pac_recomposition",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "adapt_to_placement",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "dha_optimization",
      "group": "image",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "video_auto_crop",
      "group": "video",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "video_uncrop",
      "group": "video",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "video_filtering",
      "group": "video",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "video_highlights",
      "group": "video",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "video_highlight",
      "group": "video",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "ig_video_native_subtitle",
      "group": "video",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "translate_voiceover",
      "group": "video",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "text_optimizations",
      "group": "text",
      "adsManagerLabel": "Text improvements",
      "documentedByMeta": true
    },
    {
      "key": "text_translation",
      "group": "text",
      "adsManagerLabel": "Translate text",
      "documentedByMeta": true
    },
    {
      "key": "text_overlay_translation",
      "group": "text",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "replace_media_text",
      "group": "text",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "text_extraction_for_headline",
      "group": "text",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "text_extraction_for_tap_target",
      "group": "text",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "feed_caption_optimization",
      "group": "text",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "show_summary",
      "group": "text",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "show_destination_blurbs",
      "group": "text",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "reveal_details_over_time",
      "group": "text",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "app_highlights",
      "group": "text",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "enhance_cta",
      "group": "cta",
      "adsManagerLabel": "Enhance CTA",
      "documentedByMeta": true
    },
    {
      "key": "generate_cta",
      "group": "cta",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "creative_stickers",
      "group": "cta",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "inline_comment",
      "group": "cta",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "enable_ncs_testimonials",
      "group": "cta",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "audio",
      "group": "cta",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "music_generation",
      "group": "cta",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "profile_card",
      "group": "carousel",
      "adsManagerLabel": "Profile end card",
      "documentedByMeta": true
    },
    {
      "key": "profile_extension",
      "group": "carousel",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "description_automation",
      "group": "carousel",
      "adsManagerLabel": "Dynamic description",
      "documentedByMeta": true
    },
    {
      "key": "add_text_overlay",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "product_extensions",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "product_browsing",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "product_metadata_automation",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "customize_product_recommendation",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "hide_price",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "standard_enhancements_catalog",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "catalog_feed_tag",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "local_store_extension",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "site_extensions",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "ads_with_benefits",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "biz_ai",
      "group": "catalog",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "fb_feed_tag",
      "group": "placement",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "fb_reels_tag",
      "group": "placement",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "fb_story_tag",
      "group": "placement",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "ig_feed_tag",
      "group": "placement",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "ig_reels_tag",
      "group": "placement",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "ig_stream_tag",
      "group": "placement",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "ig_glados_feed",
      "group": "placement",
      "adsManagerLabel": null,
      "documentedByMeta": false
    },
    {
      "key": "wa_mm_image_filtering",
      "group": "placement",
      "adsManagerLabel": null,
      "documentedByMeta": false
    }
  ],
  "notKeys": [
    {
      "name": "standard_enhancements",
      "verdict": "Retired bundle. Rejected with error subcode 3858504."
    },
    {
      "name": "relevant_comments",
      "verdict": "Not a key. The comment feature is inline_comment."
    },
    {
      "name": "music",
      "verdict": "Not a key. Music is switched off with asset_feed_spec.audios: [] instead."
    }
  ]
}